I haven’t shopped online for a long while and a few days ago I found my self on asos.com browsing when I discovered for the first time that they are now stocking River Island. What a huge step this is for them as asos is pretty much dominating the online fashion retail market, River Island have changed and grown over the past couple of years that it’s quite scary! More info after the cut.
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The high street fashion brand debut on the website with their 2010 Autumn/Winter Colllection, check out some keyspieces- if you want to see the full collection head to the asos website.
“High street favourites River Island arrive on ASOS with their AW10 collection. All bases are covered in a range that explores old English Heritage and industrial workwear with everything from Aran cardigans to treated denim jeans”
River Island on asos.com












