Fashion powerhouse, Hermes marked the launch of their London Pop- Up store J’aime Mon Carré with a fun shindig at London’s newly appointed centre of cool, East London.
follow Liz on twitter, add her facebook
J’aime Mon Carré or ‘I Love My Scarf’ will be open from 18th – 25th November and will exclusively sell Hermes’s timeless silk scarves in two of London’s most fashion forward locations; West London, the brains of London fashion scene, and East London, the heart. J’aime Mon Carré is a celebration of love, life and scarves, one photographer followed 4 girls around 4 cities; London, Paris, New York and Tokyo documenting their ever-changing lives and style as told through their scarves.
The event was held in the main hall of the Rochelle School of Arts, not exactly the sort of location you would associate with a major fashion brand, but it actually managed to work. Inside there were scarves galore, members of staff were at hand to help recreate your favourite scarf style, as well as there being some hanging from the ceiling and even wrapped around the pipes, unfortunately they weren’t to keep. Music on the night was provided by the all-female collective, Warpaint.
If you weren’t able to make it down to the party, you’ve still got two more weeks to get our hands on one of the scarves. From November 18th – 21st you can head over to the East London store at the Rochelle School Of Art, then from the 22nd-25th November, it will move to it’s New West London Location at 79 – 81 Ledbury Road.
East will be at Rochelle School Of Art, Club Row Entrance, Arnold Circus, London. E2 7ES from 18th November – 21st November
West will be at 79 – 81 Ledbury Road, London. W11 2AG from 22nd November – 25th November
About Yin