Sportswear giant Nike have released 2 dope commercials in the past 24 hours – one featuring the so-called selfish traitor, LeBron James and the other featuring his Miami Heat team mate, Dwyane Wade. The first advert is pure genius from W+K; if you haven’t been keeping up with Basketball then you won’t know that LeBron switched from Cleveland Cavaliers to Miami Heat over the summer, a lot of people expected him to move to NYC. By a lot, I mean even Mayor Bloomberg launched a campaign to get the star playing in his state. More after the cut.
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And of course most of his devote Cavalier fans believed he was moving for the money, I don’t blame them. This new campaign ‘RISE” portrays LeBron in a therapy-esque session where he asks the question ‘What Should I Do?’. Such a clever way to fire back at his critics.
The Dwyane Wade is more of what we usually get from Nike in terms of advertising – stunning visuals that make us ‘wow‘. The advert features action-packed scenarios that is clearly based on Marvel’s Iron Man. Wade plays the part of Agent D3, whose mission is to return the rings to Miami. Notice comedian Kevin Hart – ya’ll should YouTube him, such funny little dude.
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