Produced and directed by OMA: Alexander Reichert & Fausto Fantinuoli and photographed by Phil Meech; fashion meets photography meets illustration to create Prada’s AW10 fantasy lookbook. I’m all for ideas that are different and i’m even more for brands that feel no way to think outside the box and do something thats unexpected and original and this is one of those things! I think its brilliant art but does it really serve its purpose as a campaign for a luxury brand? I’m not too sure because I don’t think it really reflects what we’re to expect from the collection. Having said that it’s eye catching an appealing to a certain audience so in that sense it works, have a look at the photos.. what do you think?

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