Remember Livestrong? hmm maybe not but I know ya’ll definitely remember the yellow wristbands that came out at the same time as the black & white of the ‘Stand-up, Speak-up’ campaign. Nike have dropped a new advert, dubbed “Engine” for the LIVESTRONG movement and it features the founder Lance Armstrong. I quite like how they captured his thoughts and build process as he engages in his craft. Video after the jump.
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