Pharrell‘s Ice Cream label is definitely bringing the heat in terms of fresh vibrant looks for it’s Autumn/Winter 2010 range. As usual they stick to the playful and colourful style within their clothes, it’s worked for them so far so why change the recipe? As usual expect the dope graphic tees, crewnecks, chinos (who hasn’t rocked them this year?), denim and footwear. More photos after the cut.












