I’ve never paid much attention to the Farah Vintage brand till I spotted this look book on another site. It’s very well done, the model manages to pull of all the looks pretty well. The line consists of a lot of outerwear such as jackets, coats and knitwear such as caridgans and sweaters. Also features a few plaid shirts, blazers and trousers. It’s definitely a consist collection that utilizes dark and subtle tones, it feels very classic London to me despite the brands US origin. More after the cut.
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I found a bit of history on the brand as I do like to educate myself now and again on their origins:
Farah is an American brand, conceived in the 1920’s, but it is the UK which has had a greater social and cultural affiliation with it throughout the decades.
Due to the owner of the company, William Farah, wanting to fiercely keep the brand American in every possible way, the company did not even sell outside of the U.S until the 1970’s when social and economic issues forced the company to reorganize its priorities.
So, the 70’s saw Farah branch out into new territories, this would give the brand a whole new lease of life in Britain. Farah was adopted by many different youth sub-cultures in the UK due to its classic, simple and functional design. All factors would wear the brand, from Mods and Skins to Stick Men. Farah had now truly crossed all boundaries of sub-culture and had also adhered to the British urge for elegant yet no fuss quality clothing.
In the 80’s the Casuals adopted Farah and quickly became a firm favourite on the terraces.
The 90’s saw the brand represent independent music and the likes of Jarvis Cocker would breathe new life into Farah with his quirky, yet stylish appeal. Today, after nearly four decades, Farah is still representing Britain’s most fashionable elite through Agyness Deyn to The Strokes.
Farah may be American in origin but it was and still is the British who recognise it as a classic casual brand which has a place in the youth sub-culture’s of this country.
I’m definitely feeling the knitwear looks, the have been layered pretty well. I can’t wait for next season, time to start shopping in preparation haha.
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