Spanish high street fashion brand Desigual hits the road this summer with the 2010 Kiss Tour, similar to Subject60 with dates in Paris, Berlin and Madrid – reaching London on Wednesday 28th July and taking over Potter’s Field Park in the shadow of the iconic Tower Bridge; Desigual are calling all Londoners to come soak up the sun with an evening of completely free entertainment!

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Get your ticket by visiting a Desigual store (Regent Street or Westfield) and picking it up from there! Tickets can be exchanged for exclusive Desigual Kiss Tour T-shirts at the event. The party will kick off at 6pm where Guilty Pleasures and Moshi Moshi (Florence and the Machine’s record label) will take to the stage as Neev and Manny Norte host the event.

A smart marketing technique on Desigual’s part, there could be thousands of people at this event next week and many of them will be going to one of the two Desigual stores in London for their tickets; a great way for the to showcase their lines!

Visit the events official site for more info