Nike just dropped this video from a their on-going campaign with (RED) foundation to fight against AIDS. I love the ‘Lace Up Save Lives‘ campaign, I think it’ll be effective as I don’t see why people who spend over £50 on sneakers can’t spare a few £’s to buy a pair of laces. I know I certainly will as red is my favourite colour. I’ve gained a lot of respect for Drogba after watching the clip, I didn’t know about his foundation. They’re currently in the process of building schools and hospitals. Let’s #EndAids.
I can’t help but say that I love the editing in this clip, so clean and the music goes so well with it. Nike never fail on presentation.
Nike has released a new trailer from their on-going collaboration with the RED foundation in support of the fight against AIDS. Check out “Write the Future – End Aids” here above!
think its an awsome thing nike is doing with this Lace Up Save Lives. Becouse for us it dosent cost a thing but for that little money you can really save lifes and that is what makes it awsome
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