Iconic British chocolate brand Cadbury have launched their all new campaign for their product Flake. Over the years Flake advertising has been famed for it’s sensual, indulgent moment of pleasure but now they’ve dropped the “Only the crumbliest, flakiest chocolate…” line for a campaign that focuses on the beauty and delicacy of Flake itself. The ad features a sexy Russian model Yulia Lobova twirling around in fabric that resembles the analogy of a flake bar. It’s beautiful, advert after the cut.
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Advertising Agency: Fallon, London, United Kingdom
Director: Baillie Walsh
Production: Home Corp
Post Production: Framestore
Editor: Andy McGraw
Music: Warren Ellis







