Louis Vuitton will open the New Bond Street Maison in London on 28th May 2010 (TODAY). The opening of the New Bond Street Maison gives a home perfectly attuned to the new twenty-first century mood of a place that Louis Vuitton president Yves Carcelle describes as “one of the most important fashion and cultural cities in the world. It brings together innovation, heritage and fashion values that are all important to Louis Vuitton.” More details after the cut.
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The New Bond Street Maison ranges over three floors and encompasses 1500 square metres of retail space at the junction of New Bond Street and Clifford Street. The New Bond Street Maison will be the most luxurious Louis Vuitton store to date, worldwide. Its launch will be, in the words of M. Carcelle, “Opening a Maison in London is an expression of our belief and optimism in the future of the luxury industry in this city and Europe, and it also reflects Louis Vuitton’s philosophy on its cultural commitments as well as on social responsibility”.
New York based architect Pater Marino, who has worked on previous LV stores, was enlisted by LV to oversee the refurbishment of the new store. His master plan for the site was for it to be exceptionally luxurious, both open, light and welcoming but intimate and easy to navigate with different areas and levels on each floor, allowing the customer to browse seamlessly from one area to another.
The New Bond Street Maison is to house only the best and rarest products. The ground floor is devoted to Louis Vuitton accessories and will include both original artworks from well-known names including, Richard Prince and Takashi Murakami, and exclusive products specially designed for the store. There are separate, circular zones for costume jewellery and sunglasses, and a private client room next to the high jewellery area.
Glass stairs to the lower ground floor open the way to the men’s universe, at the centre of which is the men’s club area where customers and their guests can relax.The first floor is devoted to womenswear and shoes, in several intimate areas with generous and luxurious changing rooms. Also here is the unique Librairie which will showcase the best of British contemporary art books and bespoke commissions by artists including Anish Kapoor, Chris Ofili and Gary Hume.
The store’s second floor is a separate, luxurious world – the private client suite, which can only be accessed by invitation (one day I will be invited, I can only dream lol)
Louis Vuitton New Bond Street Maison
Address: 17 – 20 New Bond Street, London W1
Store Hours: Monday-Saturday: 10am to 7pm
Sunday: 12 midday to 6pm
Words By DJB
Source –stylecartel.com
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