Weekly Wisdom - Evolve immediately, Entitlement kills.

Ok so we have to do two presentations tomorrow and one of which is we started today! yes you read right, TODAY. It’s quite embarrassing for me to admit but we were given the assignment back in October 09 and yet we only managed to have our first group meeting the day before we present. Even then only three of us ended up working on it properly as others had work & family duties but I think we’ve managed to get a satisfactory amount done in the 9 hours we spent in the library. I’ve attached my really quickly photoshopped work after the cut.

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I really can’t be bothered to go into further detail about our idea because I am shattered, must sleep as soon as possible as our plan is to get to university extra early to add finishing touches/practice. I hope ya’ll can use some brain cells to figure out what our campaign is about! I hope we get a good grade. *touch wood*

Bit of background information on our chosen social issue:

Poverty – Defined in the dictionary, poverty is a state of being poor, indigence, lack of material things and finances.

- Almost half the world — over 3 billion people — live on less than $2.50 a day.
- The GDP (Gross Domestic Product) of the 41 Heavily Indebted Poor Countries (567 million people) is less than the wealth of the world’s 7 richest people combined.
- Nearly a billion people entered the 21st century unable to read a book or sign their names.
Less than one per cent of what the world spent every year on weapons was needed to put every child into school by the year 2000 and yet it didn’t happen.
- 1 billion children live in poverty (1 in 2 children in the world). 640 million live without adequate shelter, 400 million have no access to safe water, 270 million have no access to health services. 10.6 million died in 2003 before they reached the age of 5 (or roughly 29,000 children per day).
- The estimated number of child deaths worldwide each day linked to extreme poverty: 26,575 or one child every three seconds

I know everyone will be thinking ‘wtf’ with the food but it’s a dual-sided billboard campaign.

All design work by me, credit to photographers.

About Yin

I'm Niran Vinod. Digital Media Marketing Geek @IUHQ. Advertising Graduate. Photography. Purveyor of Style. Yahweh. London. Read more about me here. Follow me @Niran7 and I'll show you the way.