Another great campaign from Diesel; I have always liked this brand for two reasons: their clothing and their campaigns. Their campaigns are usually very clever but simplistic and quite tongue and cheek which gives it quite an edgy/relaxed ethos that would appeal to the relevant audience.
Hands down one of the best campaigns I’ve seen from the fashion industry for quite a while. The ads look rather raunchy but like they have been deliberately shot at semi-professional level, reminiscent to that of American Apparel style to compliment the campaigns daringly tongue and cheek slogan “Sex sells, unfortunately we sell jeans”- Genius! To me the aim of it is quite simply to be satirical of the fact that today everything is promoted with sex! Here is a selection from the look book of the campaign!
About Yang
There are so many young people in London without the right guidance in life and don’t know where to turn. My dream is to set up my own company lending support, guidance and advice to young people so I can share everything I have learnt and will learn in the future with people who need it. Anyone sharing a similar vision get at me, we need to talk. Follow me on twitter