Durex + Typography = Type Sex. They’re last campaign with the balloons was absolutely hilarious and this one is just as good. The new campaign consists of print ads which features silhouettes of people in sex positions. The silhouettes are created using typefaces and the words x-ray the inner feelings during the act with Durex. The campaign communicates the umm ‘joy’ that comes along with Durex and the idea is for the poster to demonstrate it without actually telling it. I’m pretty sure ya’ll got the idea just by looking at it. More posters after the jump.
This new Durex campaign made entirely of typefaces by German illustrator/designer Andrej Krahne.
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