I was watching TV with my little sister, by little I mean 17 year old sister when this came on and sh*t it’s pretty effective and scary. The ‘Why Let Drink Decide?‘ campaign is aimed at Parents who have teenage children as they’re most likely to try it. They want parents to know that it’s never too late or early to talk to their children about the effects of alcohol. It’s a really powerful campaign created by W+K London for DSCF. So I guess I better warn my sister before she turns 18, uh oh. Check it out above and more info after the cut.
Transcript:
“IN LESS THAN FOUR YEARS, I’LL START GOING TO PARTIES WHERE I’LL BE DRINKING ALCHOHOL.”
“BEFORE I TURN FIFTEEN, I’LL BE DRINKING AT A PARTY WHEN A BOY WILL PRESSURE ME FOR SEX.”
“I’LL BE OFFERED THINGS I SHOULD SAY NO TO”
“MY FRIENDS WILL PUT PRESSURE ON ME”
“I‘LL BE DRINKING WITH FRIENDS AND I’LL BE CHALLENGED TO A FIGHT THAT COULD LEAVE ME IN HOSPITAL.”
“A STRANGER WILL STOP AND OFFER ME A LIFT HOME.”
“I’LL BE AT MY FIRST GIG WHERE AN OLDER KID WILL OFFER ME DRUGS.”
I started drinking very late compared to most teens and even then I wasn’t really much of an alcoholic back then. It was not until I moved out for university where I started drinking a lot more but now at the grand old age of 21, I feel like I know my limits now but Yang still doesn’t know his. SMH. Alcohol is evil, ya’ll need to know your limits. I’m going to give it up soon.
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