To promote the release of the Twilight Book series as well as the release of the new movie, Australian Agency, US went around the country biting into billboards and posters. Not literally of course, They stuck 2 stickers symbolising vampire bite-marks onto the necks of billboard fashion models. I think this is a pretty clever campaign as I always notice the silly little graffiti that people draw over the bus stop posters and laugh like an immature little kid. A very smart, creative and cost-effective way of promoting something. More detailed photo after the cut.
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