As you all already know me and Yang are both majoring in creative advertising so now and again we’ll be posting campaigns that we think are genius like this one! It’s Lynx‘s (the deodarant) Winter Campaign, the tongue and cheek advertising campaign plays on the pulling power of guy’s over the festive period. After the jump for the 3 print ads.

I’m guessing the adverts are aimed at young males and are trying to imply that they shouldn’t be without their lynx ‘bullet’ over the holidays as it may come in handy at anytime. I think its another pretty clever campaign from London-based agency, BBH.

Lynx Car Park – Full size

Lynx Street – Full Size

Lynx Bus Stop – Full Size

Source: I Believe In Advertising